This is our story

Who are we?

Johnny Loco, established in Amsterdam in 2005, is a premium lifestyle brand, designing and offering bicycles, electric cargo bicycles, eyewear and watches around the world. With Johnny Loco's lifestyle as a source of inspiration, every product is designed and developed with meticulous attention to detail. Our products are handmade with love & passion, so we can guarantee originality and quality. We create products that remind you about the beauty of life and inspire you to show up as you are. 

So, does Johnny Loco really exist? 

It all happened on a deserted platform at Barcelona’s central station in late August, 2005. We were touched by the heart and soul of a unique personality whose life philosophy is so infectious that we never stopped thinking about him. He introduced himself as 'Johnny'.

We met him with several hours to spare, and the things he told us changed us profoundly. He left us at the platform, a little dazed, looking after his luggage, which consisted of an old rugged leather suitcase that had seen better days and a very sturdy Beach Cruiser bicycle. But he never returned. We posted signs and left messages with the local police, but he was never located. Strangely, it doesn’t matter – we believe he is a man who makes his own way in life, and although he’s fond of life’s small and large achievements, he is able to distantiate himself from his material belongings with the same enthusiasm that overtook him when he acquired them in the first place.

He taught us that any given day can provide the perfect backdrop for reflection and relaxation. You can capture a perfect moment without killing the day.

”When you stick to this way of life, you will automatically gravitate toward kindred spirits who share Johnny’s vision.”